Disney Movie Club had multiple tiers of membership, with various perks that were tied to the member's status. Our goal was to reward our top VIP tier with high quality, exclusive Gifts With Purchases (GWPs), at a manageable cost to the company, and at no extra cost to those valued members.

To reward our VIP members and continue to stay fully engaged, Disney Movie Club developed an exclusive line of high value VIP Collectible Pins for this audience, leveraging Disney fan's long-standing love for pin collecting.

Disney Movie Club released up to 5 highly anticipated, high quality pins per year that were tied to the biggest title releases of that year.

At Printworks Etc., we were instrumental in the creation of this program, from brainstorming/conception, to curation and approval of the artwork (including a Certificate of Authenticity), and finally the handling of all end-to-end product management (sourcing > manufacturing > shipping).

The VIP Pin Program was a huge success, both in rewarding/retaining VIP members, but also in incentivizing lower tier members to upgrade to VIP status. These were high quality, 100% exclusive items only for Disney Movie Club VIP members (not available for purchase at any of our parks or retail).